A selection of copywriting projects designed to clarify messages, strengthen brands, and connect with the right audience.
Vehicle Product Description (Spec Ad)
Crafted engaging copy for the Toyota Highlander Hybrid, focusing on real-life benefits to appeal to eco-conscious families.
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Project Snapshot
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Brand: Toyota
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Model: Highlander Hybrid
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Project type: Spec ad
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Deliverable: Product description copy
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Industry: Automotive
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Focus: Clear benefits, family-oriented messaging, eco-friendly positioning
Project Objective
The objective was to create a clear, engaging product description that translates technical hybrid features into meaningful, real-life benefits.
The copy was designed to appeal to eco-conscious families by emphasising sustainability, space, comfort, and safety.
The Strategy
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Focused on benefits rather than technical specifications, making hybrid technology easier to understand for a non-expert audience
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Used family-oriented language to highlight comfort, space, and safety in everyday situations
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Kept the tone clear, reassuring, and forward-looking to support an eco-conscious positioning
The Outcome
The final copy presents the vehicle in a clear, approachable way, helping readers quickly understand both the product’s features and its real-life benefits.
The result is a concise, family-focused description that supports an eco-friendly, comfort-led brand positioning.